Companies engage content writers to create online material, product descriptions, corporate profile texts, and e-mails as part of their content marketing plan. However, more than 30% of marketers struggle to develop content that appeals to and resonates with their target audience, while 60% of B2B content marketers struggle to create high-quality content.

Learn about 10 content writing techniques for standing out in the industry.

Top 10 Content Writing Best Practices

1. Finding focus keywords

Customers utilize particular keywords linked to their inquiry while browsing the Internet to learn more about that specific service or product rather than reading a blog article on an unrelated issue.

That is why focusing on one topic with particular keywords at a time will help generate much more consistency within the material without deviating from the subject, simplify the keyword research process, and capture the reader's interest with relevant information.

2. Content personalization

According to a recent poll, client centricity and personalization are the most crucial goals for businesses in their digital transformation process, yet few accomplish personalization in content production.

3. Consistent publishing

When it comes to content publication, consistency is more important than content authoring abilities. 57% of marketers claim to have acquired new consumers by continuously providing online content.1 According to marketers, creating 2-4 pieces of content every week will help organizations stay on target.

4. Adding Visual Content

Customers are choosy about what they read on the Internet since there is so much web information. Indeed, publications with visual content receive 94% more hits from search engines, putting photos at the center of the engaging content producing process.

However, including unrelated graphic information in the articles would bring no advantage and may potentially undermine the brand's reputation. 

5. High user/content readability.

The key to explaining a phenomena is to use simple language. Clear language is essential for improving the reading of text. However, basic material should not imply a lack of depth. It is indicated that material with 1,000 or more words is the most read; hence, long-form content is preferable.

Aside from utilizing simple words and straightforward language, offering a table of content at the beginning of the text to remind readers who the piece is aimed at and why it is written, breaking the information down into paragraphs, and including bullet points may all assist boost readability.

6. Consistency of voice tone

Do you like to communicate with your audience in formal or casual language? Choosing a tone of voice that coincides with the corporate identity for all written material and adopting it consistently might help readers form a cohesive brand picture.

7. Using techniques to rank high in search engines

To determine whether your material is high-quality, you must first consider the readers. However, while searching for a product or service, 94% of buyers just visit the first page. That is why adopting Search Engine Optimization (SEO) tools may help you generate content that will rank high in searches and attract more readers.

8. Getting Help from Social Media

Sometimes content writers have writer's block, and writing material may be difficult. In such circumstances, referring to social media trends or marketing methods might assist authors narrow down the area of interest.

9. Taking a data-driven approach

What proportion of organizations use data-driven decision-making processes?

According to research, more than 80% of professionals lack high levels of data literacy, and just half of businesses employ data-driven decision-making procedures.

Although each writer has their own point of view, writing style, or experiences to share with readers, an intuitively-driven method does not present a solid or objective image to the intended audience.

10. Editing and updating content frequently

Just like publishing new material on a regular basis, upgrading old ones is critical to being relevant and ranking high in search engines. However, results suggest that the pace of updating older articles is roughly 40%, leaving 60% of the content obsolete.